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Unser Kunde

Zünd Systemtechnik AG

Unser Kunde

HubSpot Einführung & Pilotkampagne

Umgesetzt mit

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Über Zünd Systemtechnik

Zünd Systemtechnik AG, headquartered in Altstätten, Switzerland, is a leading global provider of digital cutting systems. The company develops and manufactures modular cutter solutions for a wide range of industries, including packaging, graphics, textiles, leather, and composites. With its commitment to precision, innovation, and a strong focus on automation, Zünd stands for quality "Made in Switzerland" and has a global presence with its own subsidiaries and over 400 employees.

Die Herausforderung

Zünd Systemtechnik conducts numerous marketing activities worldwide across a wide range of channels. The challenge: maintaining an overview of all activities, leveraging synergies, and managing processes efficiently.

To systematically exploit this potential in the future, Zünd planned to implement HubSpot as a central platform. For this, Zünd sought an experienced partner who not only possessed the necessary technical expertise but also provided strategic guidance and long-term support for the optimal use and further development of the system.

Unsere Lösung

The close collaboration with Zünd's marketing team began with a clear objective, an overarching strategy, and a customized concept for implementing HubSpot . Based on this, we configured the entire marketing automation platform according to their requirements. Building on this, we then launched an initial pilot campaign, managed via HubSpot, to test key functionalities in practical use.

The experiences gathered were continuously evaluated and compiled into regular reports. From this, measures were derived to ensure operational and strategic development and to increase system usage.

Successful pilot and continuation of HubSpot

During the pilot campaign, various HubSpot features were tested, and numerous A/B tests were conducted across multiple communication channels and with a wide range of ad formats. After careful evaluation of the results and an assessment of the future potential of marketing automation, Zünd deemed the pilot a success. Therefore, the use of HubSpot will now be continued and expanded. 

Next Steps

  • Rollout of the pilot campaign to other target markets.
  • Expansion of use to local marketing departments of global branches.
  • Testing and introduction of further HubSpot features to deepen system usage and automate key marketing processes.
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HubSpot implementation process

Zünd 's implementation of HubSpot began with a clearly defined strategy and was accompanied by a practical initial pilot campaign. The goal was to introduce the system gradually, test key functions directly in use, and create a scalable foundation for future use.

Key components:

  • Workshop on goal definition and strategy development
  • Derivation of the requirements for the system and pilot campaign
  • Milestone plan for the phased rollout of HubSpot
  • Setup and configuration of the marketing automation platform
  • Conception, implementation and support of the pilot campaign
  • Training and coaching on operational issues related to HubSpot
  • Ongoing support, reporting, and identification of further expansion opportunities with HubSpot
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    John Doe
    Combo Interactive
    • Hubspot Partner Logo
    Du fragst dich jetzt bestimmt:

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    HubSpot zeichnet sich durch eine besonders intuitive Benutzeroberfläche aus. Gleichzeitig bietet das System eine extrem leistungsstarke und umfangreiche Plattform. Trotz der hohen Benutzerfreundlichkeit bringt diese Vielseitigkeit auch eine gewisse Komplexität mit sich. Ein erfahrener HubSpot Partner sorgt dafür, dass das System schneller startklar ist, Prozesse effizient umgesetzt werden und Sie von Anfang an die volle Leistung nutzen – ohne Umwege.

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